Our existing customers and newsletter subscribers got a one week head start, now everyone else can join. Get a free canvas strap on your next order! Continue reading for conditions. Read more
“Honesty is for the most part less profitable than dishonesty” – Quote from Plato’s Republic.
Made in Italy, Made in America, Made in Germany and yes Swiss Made… Each one a powerful label. Research shows that just putting ‘Made in Germany’ on your product will make your customer accept a 20% price increase. But what do these labels really mean and do they warrant this incredible premium they carry? Read more
It is with great pleasure that we introduce you to the very first #watchfam forest. Read more
Ever noticed that the 4-o’clock position doesn’t read ‘IV’ but rather ‘IIII’ on a watch? By golly Dr Watson, what’s going on?!
Chillax my friend, we’ve got you covered. “Why does a watch use the number IIII instead of IV”. This is the question we will answer by the end of this article. So bare with us as we gently uncover the use of the number four in watch & clock making (or scroll down to read the conclusion). Read more
At Baselworld, you have a choice, much like Neo did in the Matrix: You take the blue pill and believe whatever you want to believe. You take the red pill, see how deep the rabbit hole goes.Unlike Neo however, you don’t have to take any pills, you just need to choose your point of entry. Door Number one, which is where make-belief happens; or door Number two, where you get to see the underbelly of the industry. Read more
Is the wristwatch a fad…
… was the question that was raised a little over 100 years ago, as documented by the below excerpt from the New York Times, published in 1916 Read more
… unless you like to have a good time.
Early February the folks at daily-diogocosta.com organized their second watch meet-up, this time in the fantastic city of Amsterdam. This got us thinking: Why on earth should you possibly even consider joining a watch ‘Get-Together’ type of event? Read more