The true meaning of ‘Made in’ labels

“Honesty is for the most part less profitable than dishonesty” – Quote from Plato’s Republic.

Made in Italy, Made in America, Made in Germany and yes Swiss Made… Each one a powerful label. Research shows that just putting ‘Made in Germany’ on your product will make your customer accept a 20% price increase. But what do these labels really mean and do they warrant this incredible premium they carry? Read more

Mysterious number IIII

Ever noticed that the 4-o’clock position doesn’t read ‘IV’ but rather ‘IIII’ on a watch? By golly Dr Watson, what’s going on?!

Chillax my friend, we’ve got you covered. “Why does a watch use the number IIII instead of IV”. This is the question we will answer by the end of this article. So bare with us as we gently uncover the use of the number four in watch & clock making (or scroll down to read the conclusion). Read more

Visiting Baselworld

At Baselworld, you have a choice, much like Neo did in the Matrix: You take the blue pill and believe whatever you want to believe. You take the red pill, see how deep the rabbit hole goes.Unlike Neo however, you don’t have to take any pills, you just need to choose your point of entry. Door Number one, which is where make-belief happens; or door Number two, where you get to see the underbelly of the industry. Read more